Ethique Tone it Down Shampoo Bar

Tone it Down Shampoo Bar

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Brightening Purple solid Shampoo Bar. Say goodbye to brass and frizz, and hello to bright, bouncy tresses!

Infused with cocoa butter and coconut butter to soften and nourish.

$24.95

Out of stock

$21.95

$27.95

$16.95

Ethique Tone it Down Shampoo Bar helps eliminate brassy tones and deliver ultimate shine.

It’s perfect for blonde, white, silver and grey hair.

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo.

‘Tone it down’ is formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot. Packed with toning superpowers and is gentle enough for daily use.
These incredible ingredients will help eliminate brassy tones and deliver ultimate shine.
This shampoo bar is suitable for blonde, white, and grey hair.
Use it on its own, or pair it with a conditioner such as The Guardian to maximise benefits.

Each bar is the equivalent of three bottles of liquid shampoo.

If you prefer something different try our St Clements for Oily Hair.

Ethique is officially climate positive!

As of March 2021, Brianne and her team are proud to offset 120% of their carbon emissions.

Wet your hair and the bar whilst in the shower.
Rub the shampoo bar in your hands (then your hair)
Alternatively, rub the bar directly through your hair from root to tip 3-4 times.
Put the bar down and lather shampoo into hair and watch it foam!
Leave in for 2-3
minutes before wash out.
Follow up with a conditioner bar if you need to.
That’s it, your ready to go!