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Why our Business Embraces a Plastic Free Future

Why our Business Embraces a Plastic Free Future


Imagine a future where our oceans are pristine, teeming with vibrant marine life.


Imagine a future where our oceans are pristine, teeming with vibrant marine life.

Where lush green rainforests exhale life-giving oxygen into the air we breathe, and every ecosystem thrives in perfect harmony.

This is the vision of a sustainable future.

However, our planet’s delicate balance is under threat, with one menace standing out among the rest: plastic pollution.

In this blog article, we explore why our business has taken the bold step towards environmental sustainability by embracing a plastic-free ethos.

The Environmental Impact of Plastic

The impact of plastic waste inflicts significant damage on the environment, and poses a serious threat to marine life.

Plastic pollution disrupts and damages natural habitats both in marine and land ecosystems.

Coral reefs, seagrass beds, and other marine habitats can suffocate under blankets of plastic debris, leading to the loss of vital biodiversity. On land, plastic waste masks the beauty of landscapes, interferes with plant growth and wildlife.

Marine life such as; sea turtles, seals, dolphins, whales and seabirds are particularly vulnerable to plastic pollution. Often mistaking plastic debris for food or become entangled within it.

Ingesting plastic can lead to internal injuries, blockages in their digestive systems, malnutrition, and even death. The loss of marine species disrupts the delicate balance of marine ecosystems and threatens biodiversity.

Facts about Plastic Pollution

  • Australia uses around 70 billion pieces of soft “scrunchable” plastics including food wrappers each year.
  • 1 million tonnes of Australia’s annual plastic consumption is single-use plastic 84% of plastic is sent to landfill and only 13% is recycled.
  • Australians used 3.4 million tonnes of plastics in 2018-2019.
  • Every year in Australia approximately 130,000 tonnes of plastic leaks into the marine environment.
  • Our use of plastic is increasing and across the world will double by 2040.
  • By 2050, it is estimated that plastic in the oceans will outweigh fish.


Statistics provided by the Australian Government. Department of Climate Change, Energy, the environment and Water.

Aligning with Our Values:

Our plastic-free eco store is passionate about sustainability, our oceans, rainforests and wildlife.

We wanted to create a hub in Cairns where everything is plastic free, palm oil free and cruelty free. All our products are carefully selected to ensure they align with our values.

Together, we work towards a future where our oceans and planet thrive, and where natural products and practices coexist harmoniously with the well-being of our environment.


Customer Demand & Changing Market Trends

In recent years, there has been a noticeable shift in consumer behaviour towards choosing natural alternatives and plastic free products. People are increasingly recognising the importance of reducing plastic waste and opting for more sustainable alternatives.

By embracing a plastic free future, we can collectively contribute to a healthier planet and a more sustainable future.

Every choice we make has the potential to create a positive effect, inspiring others to join the movement. Together we can make a difference in our daily lives for the benefit of the environment and future generations.

Choosing plastic free alternatives.

At Earth Turtle, we believe in empowering consumers to choose plastic-free alternatives and make a positive impact on the environment. Our store offers a wide range of eco-friendly and plastic-free products, carefully selected to align with our commitment to sustainability.

From reusable bags and beeswax wraps to natural skincare products and zero-waste essentials, we provide options that allow consumers to make conscious choices in their everyday lives.

By shopping at Earth Turtle Eco Store and supporting small businesses with similar values, consumers can actively participate in the movement towards a plastic-free future.

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